International Journal of Frontiers in Sociology, 2026, 8(1); doi: 10.25236/IJFS.2026.080107.
Lingyu Yang, Xuewei Zhang, Yuqi Zhang, Jingwen Wen, Haizhen Zhao
Guilin University of Electronic Technology, Guilin, China
Guilin holds a significant position in China's tourism landscape due to its abundant natural and cultural resources. As representative relics of Guilin's historical and cultural heritage, the Jingjiang Prince's Mansion and Royal Mausoleums serve as key case studies for examining the effectiveness of cultural-tourism integration. This study employs a questionnaire survey to systematically investigate the dissemination pathways and effects of the Jingjiang Prince's Mansion and Royal Mausoleums from a tourist perspective. Findings reveal that primary issues arise at the dissemination level: the Jingjiang Prince's Mansion and Royal Mausoleums lack sufficient appeal to potential tourists; while for actual visitors, deficiencies in cultural experience conversion and service quality negatively impact satisfaction and revisit intent. By analyzing the critical stages of “pre-arrival” dissemination attraction and “post-visit” experience validation, this study proposes corresponding strategies and recommendations for Jingjiang Prince's Mansion and Royal Mausoleums—and similar cultural heritage sites—to enhance targeted dissemination and optimize visitor experiences.
Jingjiang Royal Palace and Mausoleum, dissemination pathways, dissemination effectiveness, visitor satisfaction, cultural-tourism integration
Lingyu Yang, Xuewei Zhang, Yuqi Zhang, Jingwen Wen, Haizhen Zhao. A Study on the Dissemination Pathways and Effects of Guilin's Jingjiang Prince's Mansion and Royal Mausoleums from a Tourist Perspective. International Journal of Frontiers in Sociology (2026), Vol. 8, Issue 1: 57-63. https://doi.org/10.25236/IJFS.2026.080107.
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