Under the background of global consumption structure upgrading and the deepening of China's "dual circulation" strategy, consumption expansion and quality improvement have become a core proposition for regional high-quality economic development. Taking the two districts, four counties, and one city" of Binzhou as samples, this study systematically analyzes the bottlenecks and solutions for the residential consumption market from the dual perspectives of supply and demand. Theoretically, it constructs a supply-demand collaborative analytical framework to reveal the intrinsic logic of the dynamic matching between supply quality and demand hierarchy. The study identifies deep bottlenecks: on the supply side, there exists＂path dependence" in traditional industrial transformation and "institutional roots" for insufficient supply of new business forms; on the demand side, there is a dual suppression of "precautionary saving motives" and "consumer credit constraints"; the root of supply-demand mismatch lies in information asymmetry and institutional transaction costs. Accordingly, systematic countermeasures are proposed: on the supply side, promote industrial digital upgrading and consumption scenario innovation; on the demand side, deepen income distribution reform and build an inclusive consumer finance support system; finally, through constructing a government-enterprise data sharing platform and a "demand forecasting-supply response" dynamic mechanism, achieve efficient supply-demand synergy, providing theoretical support and practical paths for Binzhou and similar cities.

Yuduo Liu. Research on the bottleneck and cracking countermeasures of residents’ consumption expansion and quality improvement in Binzhou. Academic Journal of Business & Management (2026), Vol. 8, Issue 9: 111-118. https://doi.org/10.25236/AJBM.2026.080913.

[1] Yang H Y, Yang H J. Logical basis and measurement of China's "Dual Circulation" new development pattern[J]. Statistics and Information Forum, 2023, 38(10):9-20.

[2] Hou F. Thoughts on high-quality economic development of Binzhou[J]. Cooperative Economy and Technology, 2024, (15):38-39. 

[3] Li Y. New consumption models: insight into hidden traps and cautious progress[J]. China Quality Miles, 2025, (3):16-17.

[4] Jiang Y Q, Jin Z Y. Ecological change and system innovation of inclusive regulation for emerging business formats[J]. Journal of Beijing University of Aeronautics and Astronautics (Social Sciences Edition), 2025, 38(4):83-92.

[5] Wang W B, et al. Research on product quality R&D mode selection in dual-channel supply chain from consumer utility perspective[J]. Chinese Journal of Management Science, 2021, 29(12):135-144.

[6] Zhou X, Li T, Xi M M. Research on the impact of peer effects on consumer behavior in the digital economy[J]. Journal of Hainan University (Humanities & Social Sciences), 2025. 

[7] Shen P X. Representation, generative motives and correction paths of "Generation Z" online symbolic consumption[J]. Journal of Zhejiang Sci-Tech University (Social Sciences Edition), 2025.

[8] Yan N N. Research on the heterogeneous impact of social security level on urban and rural residents' consumption in China[J]. Statistics Theory and Practice, 2025, (2):72-80.

[9] Duan W. Design and implementation of traceability system for quality and safety of characteristic agricultural products[J]. Barcode and Information System, 2024, (03):19-21.

[10] Peng Y. Reform of enterprise-related administrative approval system: progress, problems and deepening[J]. China Market Regulation Research, 2023, (3):68-73.