The 9th Asian Winter Games provided an important window for Heilongjiang's ice and snow economy to from single-point aggregation to all-round linkage. Based on the spillover effect theory, industrial ecosystem theory and resource-based city transformation theory, this paper uses policy text analysis, public data analysis and case comparison method to construct an analytical framework of “event triggering-multidimensional spillover-capacity absorption-ecological reconstruction”. It was found that the impact of the Asian Winter Games on Daqing is not a simple spillover of event‑related consumption, but the result of the combined action of passenger flow, brand, technology, knowledge and governance rules; whether spillover can be transformed into sustainable development momentum depends on Daqing's transportation connection, product supply, scenario innovation, organizational collaboration and absorptive capacity of market entities. The rapid growth of ice and snow tourism and  sports events in Daqing from 2024 to 2025 shows that the transformation of “cold resources” has a realistic basis, but it still needs to shift from “traffic reception” to “value retention”. Based on this, this paper proposes to build a spatial pattern of “one core, two corridors and multiple nodes”, develop products of “Asian Winter Games City Extension Tour” and “Ice and Snow + Petroleum Industry Culture”, promote the integration of industrial technology with ice and snow equipment and digital cultural tourism, establish a mechanism for mutual exchange and benefit sharing of Harbin-Daqing-Qiqihar tourist sources, and improve brand communication, talent, finance, safety and ecological evaluation system. The purpose of this study is to provide operable policy reference for Daqing to cultivate new drivers of non-oil economy, build characteristic cultural tourism destinations and undertake spillover effects of large-scale events in resource-based cities.

Xiaolin Jiang. The Optimization Paths for Cultural and Tourism Industrial Ecosystem of Daqing under the Spillover Effects of the “Asian Winter Games”. Academic Journal of Business & Management (2026), Vol. 8, Issue 10: 92-102. https://doi.org/10.25236/AJBM.2026.081012.

[1] Department of Culture and Tourism of Heilongjiang Province. The 9th Asian Winter Games Was Concluded Successfully in Harbin [EB/OL]. 2025-02-17. 

[2] General Office of the State Council. Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development of Ice and Snow Sports: Guo Ban Fa(2024)No.49)[Z]. 2024. 2024-10-31. https://www.mee.gov.cn/zcwj/gwywj/202411/t20241106_1093592.

[3] The People's Government of Heilongjiang Province. Ice and Snow Economic Development Plan of Heilongjiang Province (2022‑2030): Hei Zheng Fa(2022)No. 7)[Z]. 2022-03-22. https://www.hlj.gov.cn/hlj/c108411/202203/c00_31183099.

[4] General Office of the People's Government of Heilongjiang Province. Several Policy Measures for Supporting the Development of the Ice‑Snow Economy in Heilongjiang Province: Hei Zheng Ban Gui(2025)No. 3)[Z]. 2025-07-14.

[5] The People's Government of Heilongjiang Province Daqing: Accelerate the Cultivation of New Quality Productive Forces and Accumulate Momentum to Empower High-Quality Development [EB/OL]. 2025-05-26. 

[6] The People's Government of Daqing City Daqing: Ice and Snow Tourism Turns "Cold Resources" into "Hot Economy". [EB/OL]. 2025-03-20. 

[7] PREUSS H. The conceptualisation and measurement of mega sport event legacies [J]. Journal of Sport & Tourism, 2007, 12(3-4): 207-228.

[8] CHALIP L. Beyond impact: A general model for sport event leverage[A]//RITCHIE B W, ADAIR D. Sport Tourism: Interrelationships, Impacts and Issues[C]. Clevedon: Channel View Publications, 2004: 226-252.

[9] GETZ D. Event tourism: Definition, evolution, and research[J]. Tourism Management, 2008, 29(3): 403-428.

[10] General Office of the People's Government of Heilongjiang Province. Implementation Plan for the "100-day Action" of Winter Ice and Snow Tourism in Heilongjiang Province from 2024 to 2025 [Z]. 2024-11.