With the rapid development of Internet technology and the rapid change of new media forms, new media such as forum, microblog, wechat, blog, e-mail, QQ and so on have emerged at the historic moment, which makes the traditional coping style of college public opinion in emergencies prominent. In order to maintain the harmony and stability of colleges and universities and create a healthy and orderly campus living environment for college students, colleges and universities should actively explore and deal with high This is an important topic that needs to be paid close attention to and implemented seriously. This paper discusses the concept, characteristics and changing rules of College emergency network public opinion from a static point of view, analyzes its current situation through questionnaire survey, summarizes the crisis judgment methods of College emergency network public opinion according to the analysis results, and points out the early warning vacancy, imperfect communication mechanism and management guarantee in dealing with various kinds of network public opinion in Colleges and universities There are many outstanding problems, such as the imperfect mechanism, systematically and comprehensively summed up the network public opinion response strategies for emergencies in Colleges and universities, that is, to establish and improve the early warning mechanism, network public opinion guidance mechanism, network public opinion exchange mechanism and network public opinion management and guarantee mechanism, to continuously improve the media literacy education and training system for college students, and to solidly promote the investigation after the network public opinion events in Colleges and universities And evaluation work.

Xiaoqiu Peng. Network Public Opinion Management and Control Strategy of College Emergencies under the Background of New Media. International Journal of New Developments in Engineering and Society (2020) Vol.4, Issue 2: 38-44. https://doi.org/10.25236/IJNDES.040208.

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