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International Journal of New Developments in Engineering and Society, 2020, 4(2); doi: 10.25236/IJNDES.040212.

Clothing Brand Design Based on Postmodernism


Wenjing Wang

Corresponding Author:
Wenjing Wang

Qingdao University, Qingdao Shandong 266000, China


With the change of literary theory and artistic trend of thought, fashion design is also constantly innovating. Postmodernism has a great influence on fashion design. It has a great impact on the design mode of traditional clothing. It has a unique performance in color matching, material use, design style and so on. As a trend of thought, postmodernism has a great impact on many fields, and the field of fashion design is no exception. The trend of thought of postmodernism has brought new design concepts to fashion designers, including unprecedented changes in fashion patterns, colors and materials. This paper studies the concept of postmodernism and the art of fashion design, discusses the development history of the integration of postmodernism and brand fashion design, and studies the relationship between modern fashion and modernism by studying the fashion style and design concept currently popular in China. Let's see how we can make better use of the aesthetic feeling of modernism to influence the current clothing design.


Cite This Paper

Wenjing Wang. Clothing Brand Design Based on Postmodernism. International Journal of New Developments in Engineering and Society (2020) Vol.4, Issue 2: 60-64. https://doi.org/10.25236/IJNDES.040212.


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