University of Nottingham Ningbo China, Yinzhou District, Ningbo Zhejiang, 315100, China
In recent years, Internet technology is continuously developed, and its impacts on financial industry have become more and more profound. Developing internet finance has gradually become an emerging industry, and it is greatly impacting the traditional commercial banking industry. Commercial banks must adapt to the new environment and constantly change to ensure market competitiveness. In this paper, we discussed the development status of Internet finance in China and its impact on commercial banks, and further analyzed the ability of commercial banks to cope with Internet finance. Furthermore, we investigated marketing problems of commercial banks in the Internet context, and a series of coping strategies were proposed.
Internet finance, Commercial banks, The marketing strategy
WANG Shuqi. Studies on the Marketing Strategies of Commercial Banks in the Context of Internet Finance. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 6: 31-35. https://doi.org/10.25236/FSST.2020.020608.
 Chen Jingjun (2011). Research on Problems and Countermeasures in Financial Innovation. Science and Technology Information, vol.7, no.13, pp.8-14.
 He Huizhen (2003). Discussion on Accelerating the Development of Network Insurance in China. Business Economics and Management, vol.12, no.8, pp.47.
 Li Lin (2013). Internet Finance Brings Catfish Effect to the Development of Commercial Banks. Shanghai Securities News, vol.11, no.4, pp.7.
 Tan Mingjun (2018). Research on the Marketing Status and Strategy of Commercial Banks in the Context of Mobile Internet. China Business Theory, vol.8, no.3, pp.23-24.
 Shi Ning, Jiao Yining, Zhang Kejia (2018). Research on the Marketing Environment and Etrategy of Chinese Commercial Banks. Business Economics, vol.15, no.6, pp.153-156.
 Jiang Xiao (2018). Analysis on the Marketing Strategies of Commercial Banks in the Context of Network Economy. Heilongjiang Ccience, vol.9, no.4, pp.156-157.
 Li Chao (2018). Suggestions on the Development Strategy of Retail Business Channels of Commercial Banks in the Context of Mobile Internet. Modern Management Science, vol.13, no.8, pp. 85-87.
 Lin Changhua (2015). Marketing Strategies of Grassroots Banks in the Era of Big Data. Times Financial, vol.7, no.26, pp.107-113.