For a long time, the progress of science and technology has brought about the rapid growth of social economy, which also deeply affects the business development model. The marketing model of all walks of life is also changing, especially the marketing. More and more advanced marketing concept brings many advantages and opportunities to enterprises, but it also makes the competition between enterprises more and more fierce, which also brings threats to enterprises. However, if enterprises seize the opportunity and take timely measures to deal with the changes in the environment and change strategies, they can avoid threats.

Qian Wang, Pei Fang. Explore the Opportunities and Challenges of New Marketing. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 6: 68-70. https://doi.org/10.25236/FSST.2020.020615.

[1] Lin Guoyong (2016). Information security opportunities and challenges in the era of big data [J]. Information construction, no.1, pp.19-20.
[2] Ye shanghuai (2017). Based on the marketing opportunities and challenges in the era of big data [J] examination weekly, no.101, pp. 11-12.