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The Frontiers of Society, Science and Technology, 2020, 2(7); doi: 10.25236/FSST.2020.020707.

A Brief Analysis of Cultural Differences between China and America through the McDonald’s Advertisements

Author(s)

Zhao Yue

Corresponding Author:
Zhao Yue
Affiliation(s)

Department of foreign language, Harbin Engineering University, Harbin Heilongjiang, 150000, China

Abstract

It is well-known that McDonald's advertisements have acted as a melt-pot for the world culture. Base on this background,  The cultural differences between China and America will be analyzed  through McDonald’s advertisements, taking collectivism and individualism, long-term orientation and short-term orientation in Hofstede's cultural dimension theory as well as the high-context and low-context proposed by Hall as the theoretical framework, and McDonald's advertising as the realistic resource. Finally, the inspiration of cultural difference between China and America through the McDonald’s advertisements and conclusion will be given accordingly.

Keywords

Cultural differences, Sino-us, Advertisement, Mcdonald

Cite This Paper

Zhao Yue. A Brief Analysis of Cultural Differences between China and America through the McDonald’s Advertisements. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 7: 21-25. https://doi.org/10.25236/FSST.2020.020707.

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