In recent years, sports emergencies in Colleges and universities have occurred frequently. It not only affects the normal school order, but also affects the construction of a harmonious socialist society to a certain extent. The influence of network public opinion is gradually expanding, and the right to speak is no longer controlled by the traditional media alone. In the process of reporting emergencies, the formation of public opinion is more complicated due to the rapid development of new media. This paper focuses on the analysis of the impact of new media technology on College emergency response. And from the university public opinion monitoring, psychological intervention mechanism and ideological and political education three aspects try to analyze the university emergency response strategy. After a public outcry, the new media should make full use of the charisma of celebrities. Set agendas for relevant reports, sparking public attention and guiding public opinion. Colleges and universities need to strengthen management internally and improve the professional conduct of scholars. It is also necessary to use the driving force of new media to call on the government and the community to pay attention to college issues. Thereby promoting the establishment of a benign mechanism in colleges and universities.

Qi Xiao, WeiDu, Jinping Wang.The Coping Strategies of Information Dissemination of Sports Emergencies in Colleges and Universities in the New Media Age.  International Journal of New Developments in Engineering and Society (2019) Vol.3, Num.1: 76-83.

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