The Frontiers of Society, Science and Technology, 2020, 2(9); doi: 10.25236/FSST.2020.020910.
Jing Wang1，Jintao Zhou1，Jia Yue2，Yingxing Chen3
1 School of Business, University of Queensland, Brisbane, Queensland 4072, Australia
2 School of Finance, Lanzhou University of Finance and Economics, Lanzhou, Gansu Province 730020, China
3 School of History, Culture&Tourism, Huaiyin Normal University, Huaian, Jiangsu 223300, China
The main purpose of this paper is to analyze key issues and propose appropriate marketing strategies for new green oil product. Avellin’s new product Motor Oil Eco7 was taken as an example. This paper analyzes the specific situation and customer segmentation faced by the company, provides corresponding strategies according to various aspects such as market trend, customer demands, pricing, etc. The results show that reasonable pricing, optimized market structure, establishment of different short-term and long-term target strategies and implementation of interactive sales and green sales strategies are appropriate market strategies for green petroleum products.
Marketing strategies, Green oil product, Eco7
Jing Wang, Jintao Zhou, Jia Yue. Yingxing Chen. Optimization of Marketing Strategies for New Green Oil Product-Taking Motor Oil Eco7 of Avellin as an Example. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 9: 40-42. https://doi.org/10.25236/FSST.2020.020910.
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