Graduate School of International Cooperation Studies, Takushoku University, Tokyo, Japan, 112-8585
The development of the world economy has increased consumer spending power, and a variety of business models have emerged. Under the era of science and technology, internet technology has brought earth-shaking changes to people’s work and life, as has the retail. The positioning of the relationship between retail enterprises and consumers determines the success and failure of an enterprise business model. The concept of the new retail industry is generated, and the interactive developing relationship between enterprises and consumers must be emphasized from an innovative perspective. This article studies and analyzes the relationship between enterprises and consumers under the new retail concept, exploring issues such as cost, consumer services, and information security and related factors in the new retail industry, which is to recommend the use of reasonable investment strategies to strengthen consumer services management laws, consumer information, and other measures to deal with these issues.
New retailing, Enterprises and consumers, Interactive relationship
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