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The Frontiers of Society, Science and Technology, 2020, 2(10); doi: 10.25236/FSST.2020.021001.

Research on the Interactive Development Relationship between Enterprises and Consumers under the New Retail Concept

Author(s)

Bingxi Li

Corresponding Author:
Bingxi Li
Affiliation(s)

Graduate School of International Cooperation Studies, Takushoku University, Tokyo, Japan, 112-8585

Abstract

The development of the world economy has increased consumer spending power, and a variety of business models have emerged. Under the era of science and technology, internet technology has brought earth-shaking changes to people’s work and life, as has the retail. The positioning of the relationship between retail enterprises and consumers determines the success and failure of an enterprise business model. The concept of the new retail industry is generated, and the interactive developing relationship between enterprises and consumers must be emphasized from an innovative perspective. This article studies and analyzes the relationship between enterprises and consumers under the new retail concept, exploring issues such as cost, consumer services, and information security and related factors in the new retail industry,  which is to recommend the use of reasonable investment strategies to strengthen consumer services management laws, consumer information, and other measures to deal with these issues.

Keywords

New retailing, Enterprises and consumers, Interactive relationship

Cite This Paper

Bingxi Li. Research on the Interactive Development Relationship between Enterprises and Consumers under the New Retail Concept. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 10: 1-3. https://doi.org/10.25236/FSST.2020.021001.

References

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[4] Wang Kun, Xiang Feng (2018).The theoretical framework and research paradigm of “new retail” [J]. China's circulation economy.