At present, the standardized development of tourist attractions in China is not mature enough. Taking the normative situation of English translation of tourist attractions in Inner Mongolia as an example, some English translation anomies appear. Moreover, many tourist attractions in Inner Mongolia are endowed with profound Mongolian culture. The translation in the English version is not obvious, and even brings tourists a difficult and incomprehensible feeling, from which it is difficult to understand the characteristic ethnic culture and folk customs contained in the tourist attractions in Inner Mongolia. Based on this, in this article, the author will summary some differentiations of the tourist attractions in the English translation, taking the skopos theory as the theoretical foundation and the tourist attractions in Inner Mongolia autonomous region as the case study to hope that customs and cultures in the Inner Mongolia autonomous region has spread far and wide, and promoted the overall development level of tourism in Inner Mongolia.

Yaoyao Gao. Normative Research on English Translation of Tourist Attractions in Inner Mongolia. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 11: 1-7. https://doi.org/10.25236/FSST.2020.021101.

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