Football has grown in popularity to become an economic industry with different sectors that appeal to specific demographics. This was until the government decided to increase its investment within the industry to promote growth from both foreign and local organizations. The national Chinese league has been reinstated as a source of pride within the Chinese football. In its efforts to tap into the potential of the football industry, the Chinese government built many football stadiums. However, there are several issues that venues face including high operational costs, competition from media outlets, low returns on investment and rigidity in terms of purpose. To help solve these issues, the stadiums management must prioritize consumer experience to entice more people to visit the stadium.

Jiashu Zhang. Commercialization of Football in China. Frontiers in Sport Research (2020) Vol. 2 Issue 5: 7-11. https://doi.org/10.25236/FSR.2020.020503.

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