Welcome to Francis Academic Press

Frontiers in Sport Research, 2020, 2(5); doi: 10.25236/FSR.2020.020503.

Commercialization of Football in China


Jiashu Zhang

Corresponding Author:
Jiashu Zhang

University of Connecticut, United States


Football has grown in popularity to become an economic industry with different sectors that appeal to specific demographics. This was until the government decided to increase its investment within the industry to promote growth from both foreign and local organizations. The national Chinese league has been reinstated as a source of pride within the Chinese football. In its efforts to tap into the potential of the football industry, the Chinese government built many football stadiums. However, there are several issues that venues face including high operational costs, competition from media outlets, low returns on investment and rigidity in terms of purpose. To help solve these issues, the stadiums management must prioritize consumer experience to entice more people to visit the stadium.


Chinese football, Football industry, Stadium management

Cite This Paper

Jiashu Zhang. Commercialization of Football in China. Frontiers in Sport Research (2020) Vol. 2 Issue 5: 7-11. https://doi.org/10.25236/FSR.2020.020503.


[1] Connell, J (2018). Globalization, soft power, and the rise of football in China. Geographical Research, vol.56, no.1, pp.5-15.

[2] Cornelissen, S (2010). The geopolitics of global aspiration: Sport mega-events and emerging powers. The international journal of the history of sport, vol.27, no.16-18, pp.3008-3025.

[3] Gong, B., Pifer, N. D., Wang, J. J., et al (2015). Fans' attention to, involvement in, and satisfaction with professional football in China. Social Behavior and Personality: an international journal, vol.43, no.10, pp.1667-1682.

[4] Hong, F., Zhouxiang, L (2013). The professionalization and commercialization of football in China (1993-2013). The international journal of the history of sport, vol.30, no.14, pp.1637-1654.

[5] Hong, F., Zhouxiang, L (2018). The politicization of sport in modern China: Communists and champions. Routledge.

[6] Izzo, R.,Belpassi, E (2016). China the new continent of football: Economic, financial and social evolution. Risk, pp.178179.

[7] Jie, W (2010). Xiamen phenomenon in Chinese professional football. Journal of Shandong Institute of Physical Education and Sports, vol.1, no.4, pp.12-13.

[8] Li, H., Jin, H., Yuan, G., Kong, et al (2011). Comparative Studies of the Football Industries in China and Britain. International Journal of Marketing Studies, vol.3, no.2, pp.157-158.

[9] Liang, Y (2014). The development pattern and a clubs’ perspective on football governance in China. Football & Society, vol.15, no.3, pp.430-448.

[10] Liu, D., Zhang, J. J., Desbordes, M (2017). Sport business in China: current state and prospect. International journal of sports marketing and sponsorship.

[11] Mao, L., Peng, Z., Liu, H., Gómez, M. A (2016). Identifying keys to win in the Chinese professional football league. International Journal of Performance Analysis in Sport, 16(3), 935-947.

[12] Tan, T. C., Bairner, A (2010). Globalization and Chinese sport policy: the case of elite football in the People's Republic of China. The China Quarterly, no.203, pp.581-600.