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International Journal of Frontiers in Sociology, 2020, 2(5); doi: 10.25236/IJFS.2020.020507.

The Practice of “SPOC+Online Flipped Classroom” Hybrid Model in the Course of International Marketing


Lichao Tian

Corresponding Author:
Lichao Tian

School of Economics and Business, Taishan University, Taian 271000, P.R. China


In recent years, with the application of information technology in the field of education and teaching, the construction of online courses has become a hot topic of teaching reform. During the COVID-19 epidemic, the offline courses were forced to be carried on online. How to make full use of on-line teaching resources and coordinate multiple teaching methods and methods have become urgent problems. This paper analyzes the "SPOC+online flipped classroom" hybrid model based on the actual teaching cases, and finds this model adaptable to online teaching, which can improve students’ learning enthusiasm, tracking learning progress, and carry out personalized teaching. It also has certain advantages in the aspects of process evaluation.


SPOC, Online flipped course, Teaching practice

Cite This Paper

Lichao Tian. The Practice of “SPOC+Online Flipped Classroom” Hybrid Model in the Course of International Marketing. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 5: 41-46. https://doi.org/10.25236/IJFS.2020.020507.


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