Yunnan tourist scenery is named by the single or compound use of allusion, metonymy, metaphor, analogy, exaggeration, description and so on. Aesthetic images such as vivid images, beautiful colors, beautiful voices or beautiful legends either reflect the long historical formation process of Yunnan, or embody the yearning and pursuit of the people of all ethnic groups. This reflects the aesthetic orientation of the people and has a strong artistic charm. At the same time, the application of rhetoric and aesthetic image in the naming of Yunnan tourism scenery makes tourists feel strong artistic aesthetics while enjoying the beautiful scenery, and increase the beautiful experience in tourism.

Xijuan Gu. The Rhetorical Devices and Aesthetic Images of the Naming of Tourist Scenery in Yunnan. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 5: 63-70. https://doi.org/10.25236/IJFS.2020.020510.

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