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International Journal of Frontiers in Sociology, 2020, 2(6); doi: 10.25236/IJFS.2020.020606.

The Research on the Developing Strategies of China’s Street-stall Economy in the View of Customer Experience

Author(s)

Lichao Tian1,*

Corresponding Author:
Lichao Tian
Affiliation(s)

1 School of Economics and Business, Taishan University, Taian 271000, P.R. China
*Corresponding author

Abstract

After years of control, street stalls are allowed to operated in nominated areas in China under the pressure of economy downturn. Street-stall economy is even taken as the capillary of national economy due to its vitality and ability to absorb employment. This paper make an analysis on the current status of China’s street-stall economy and put forward several strategies on sustainable development of street-stall economy in the view of customer experience, including product’s quality and diversification, environment enhancement, service upgrading and diversified promotion.

Keywords

Customer Experience, Street-Stall Economy, Small Store Economy

Cite This Paper

Lichao Tian. The Research on the Developing Strategies of China’s Street-stall Economy in the View of Customer Experience. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 6: 44-50. https://doi.org/10.25236/IJFS.2020.020606.

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