International Journal of Frontiers in Sociology, 2020, 2(6); doi: 10.25236/IJFS.2020.020613.
Xinru Shi*
Staff of Beijing Kuaishou Technology Co, Ltd. Master of Journalism and Communication, Beijing Normal University, Beijing ,China
*Corresponding author
From search engines to Wikipedia, to various types of knowledge aggregation sites, the Internet has broken the limitations of knowledge transmission channels and created important conditions for the universalization of knowledge transmission. The article selects Zhihu.com as a case study. Through the investigation of the dynamics of the dissemination of knowledge on the Internet and the investigation of user use and satisfaction, the relationship between the form of Internet media and the dissemination of knowledge is promoted. Research has found that the motivation for users to share knowledge free of charge lies in a win-win situation, and to improve their own realm by helping others solve their problems. Through the questionnaire, it is found that Zhihu user groups are characterized by high education and younger age. The main motivation for users to use Zhihu is to obtain knowledge. They also gave different opinions on the current problems of Zhihu.com. For example, there are many repetitive problems, redundant content, and proliferation of advertisements. To solve these problems, on the one hand, we must rely on the continuous improvement and improvement of the knowledge dissemination mechanism, on the other hand, we must also actively cultivate high-quality users, and redefine Internet knowledge dissemination with a rational discussion atmosphere and popular humanistic feelings.
Knowledge Dissemination, Network Q&A Platform, Zhihu.com
Xinru Shi. Investigation on the Motivation and User Experience of Network Knowledge Transmission——Taking Zhihu as an Example. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 6: 93-98. https://doi.org/10.25236/IJFS.2020.020613.
[1] Aristotle.Politics, trans. Baker, E. London: Oxford University Press,1971.
[2] NamK, AckermanMS, AdamicLA.Questionsin, knowledgein? : A study of Naver's question answering community // Proceedings of the SIGCHI conference on human factors in computing systems, Boston, MA, 2009:779-788.
[3] Lou J, Fang Y, LimKH, etal.Contributing high quantity and quality knowledge to online Q&A communities. Journal of the American Society for Information Science and Technology,2013,64(2): 356-371.
[4] Guo Qingguang. Communication Course. Beijing. China Renmin University Press. 1999:180.
[5] David Weinberger. Translated by Hu Yong et al. The Boundary of Knowledge. Taiyuan. Shanxi People's Publishing, 2014: 173.