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The Frontiers of Society, Science and Technology, 2020, 2(13); doi: 10.25236/FSST.2020.021307.

Research on the Online Marketing Strategy and the Trend of Developing of “Internet Celebrity Live Broadcast” for Shoes and Clothes Enterprises

Author(s)

Ming Luo1, Fan Sima2

Corresponding Author:
Ming Luo
Affiliation(s)

1 Yangtze University College of Arts and Science, Jingzhou, China
2 Aerospace Nanhu Electronic Information Technology Co. Ltd., Jingzhou, China

Abstract

Live broadcast online marketing is the most similar mode to offline scenarios. In the fashion fields, such as shoes, clothing, bags and suitcases, “Internet celebrity live broadcast” has become the most effective online marketing pattern by utilizing the huge fan bases of online celebrities and the influence from celebrity effect on fans. This paper would like to expound the model of Internet celebrity Marketing, analyze the “Internet celebrity live broadcast” marketing strategy that carried out by Shoes and clothes enterprises, and explore the development trends of Internet celebrity online marketing for Shoes and clothes enterprises in the future.

Keywords

Internet celebrity live broadcast, Internet celebrity marketing, Shoes and clothes enterprises

Cite This Paper

Ming Luo, Fan Sima. Research on the Online Marketing Strategy and the Trend of Developing of “Internet Celebrity Live Broadcast” for Shoes and Clothes Enterprises. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 13: 54-59. https://doi.org/10.25236/FSST.2020.021307.

References

[1] Jing Sun, Xinxin Wang(2019). Wanghong and Wanghong Economy: A Review Based on the Celebrity Theory.Foreign Economics & Management, vol.41 , no.4, pp: 18-30.
[2] Wu Zhenghong(2016).Reform and Supply Chain Construction of the Textile and Garment Industry under “Web Celebrity Economy”. China Textile Leader. vol.13 , no.8, pp: 34-36
[3] Qiu Lijun(2019).Research on clothing “brand story” building and communication considering on consumer buying behavior. Wool Textile Journal, vol.19 , no.12, pp: 59-64.