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The Frontiers of Society, Science and Technology, 2020, 2(13); doi: 10.25236/FSST.2020.021311.

The Influence of “We Media” on the Status and Development of Online Shopping in China


Bai Jiahui

Corresponding Author:
Bai Jiahui

Cavite State University, Indang Cavite 4100, Philippine


In the new media era, “we media” has more widely penetrated into human social life, from “Internet +” to “+ Internet”, from “Internet of everything” to “intelligence of everything”. In this era of big data, people's shopping habits have undergone tremendous changes. The appearance of “we media” has greatly enriched people's shopping choices and gradually led the market direction of shopping. More and more businesses begin to publicize their products with the power of “we media”, making it possible to choose more business models and channels. With the rapid development of “we media”, online shopping on emerging media platforms has become a new consumption habit that affects People's Daily consumption. Online shopping stores are full of goods, update quickly and browse quickly. The online consumption platform is updating a large number of commodity information and advertisements every second. With the advent of the era of “we media”, videos full of subjectivity gradually lead the trend of mass consumption. With the support of technology, products are displayed, thus providing more sales channels for many products. Exploration from the present situation and the development of the media and its influence on the development of the present situation of online shopping and is the main purpose of this study, because the media to the network shopping brings new sales channels, by investigating the media's influence on various online users, people's impression of the media, and to study the effects of the media to online shopping, understand the current situation of online shopping and related development direction. With the wide application of network and the media, network shopping still increase gradually, which occupies a large part of the influence of factors, so explore from the media's influence on online shopping must first clear the concept of online shopping and the media.


Online shopping, We media, Status and development, Pattern

Cite This Paper

Bai Jiahui. The Influence of “We Media” on the Status and Development of Online Shopping in China. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 13: 86-92. https://doi.org/10.25236/FSST.2020.021311.


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