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Academic Journal of Business & Management, 2020, 2(7); doi: 10.25236/AJBM.2020.020704.

Research on Enterprise Microblog Marketing Strategy under the Background of Mobile Internet

Author(s)

Han Yifang, Lv Zhiqiang

Corresponding Author:
Han Yifang
Affiliation(s)

School of International Economics and Trade, Anhui University of Finance and Economics, Bengbu, Anhui, 233030

Abstract

In the rapid development of new mobile media, Weibo has become the largest mobile social network media communication platform in the country. This article analyzes the corporate microblog marketing strategy from the perspective of the fan economy, and then proposes suggestions for corporate microblog marketing.

Keywords

Weibo marketing; fan economy; corporate marketing; marketing strategy

Cite This Paper

Han Yifang, Lv Zhiqiang. Research on Enterprise Microblog Marketing Strategy under the Background of Mobile Internet. Academic Journal of Business & Management (2020) Vol. 2, Issue 7: 41-44. https://doi.org/10.25236/AJBM.2020.020704.

References

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[3] Research on enterprise microblog marketing strategy under the background of mobile internet era[J]. Sheng Deli. Shang. 2014 (02)