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Academic Journal of Business & Management, 2020, 2(7); doi: 10.25236/AJBM.2020.020705.

Why and how should MNEs adapt their CSR in a specific host country


Q. Chen, M. L. Mladenova, C. Y. Liao, K. J. Gong

Corresponding Author:
Q. Chen

Business School, University of Sussex, Brighton, East Sussex, United Kingdom


The growing number of studies in the field of international business (IB) concerning the relationship between multinational companies and their social position is mainly affected by significant changes in the global business environment. In this context, this article will focus on the relationship between MNEs and CSR, which is why should MNEs adapt their CSR in a specific host country. Multinational companies (MNEs) can boost their reputation by advanced social and management initiatives. MNEs can benefit themselves after they adjust their CSR for the host country.


CSR, MNEs, Host Country, Developing Country, Human Right, Pollution, India, China, Bangladesh, Coca-Cola, Wal-Mart, Volkswagen

Cite This Paper

Q. Chen, M. L. Mladenova, C. Y. Liao, K. J. Gong. Why and how should MNEs adapt their CSR in a specific host country. Academic Journal of Business & Management (2020) Vol. 2, Issue 7: 45-56. https://doi.org/10.25236/AJBM.2020.020705.


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