Department of Sociology, University of York, York, United Kingdom, YO10 5DD
At present, as a new form of content dissemination, short video has gradually changed the way people obtain information. As a result of meeting people's fragmented information acquisition needs, the overall scale of short video users presents an explosive growth trend. In 2019, Tiktok was recognized as an excellent representative of the short video industry. The Tiktok short video is chosen as the object of investigation. The commercial value of Tiktok short video is analyzed from the perspectives of users and traffic, brand and content, business mode and so on. Meanwhile, the existing profit models of Tiktok short videos are investigated in detail. Tiktok's profit methods mainly include open screen advertising, live earnings and e-commerce cooperation. Various ways have been used to close the business loop to address the ultimate goal of value realization.
Social media, Tiktok, business value, profit model
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