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Academic Journal of Business & Management, 2020, 2(7); doi: 10.25236/AJBM.2020.020707.

The Importance of Design Management to Modern Enterprises


Ziyan Zhang1, Zhe Yang1

Corresponding Author:
Ziyan Zhang

Hainan Tropical Ocean University, Sanya, Hainan Province, China


Through the analysis of the concepts and functions of industrial design, modern design and design management, this article explains the important significance of modern design management to the survival and development of enterprises. At the same time, it discusses how to introduce the concepts and methods of modern design management in enterprises. How to use the various design resources of the enterprise reasonably and promote the revitalization of the enterprise.


Design, Management, Modern enterprise, Design management

Cite This Paper

Ziyan Zhang, Zhe Yang. The Importance of Design Management to Modern Enterprises. Academic Journal of Business & Management (2020) Vol. 2, Issue 7: 65-69. https://doi.org/10.25236/AJBM.2020.020707.


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