Baotou Municipal Bureau of Culture, Tourism, and Broadcast-Tv, Baotou 014000, China
Culture is the soul and pillar of tourism, and the essence of tourism activities is also a kind of cultural activities. The development of tourism products also profoundly reflects the expression of cultural elements. In the face of the epidemic, the sensitive characteristics of the cultural tourism industry are exposed, but it is not a fragile industry. Strong central government, strong consumption capacity and relatively perfect cultural tourism industry system determine the possibility of post-disaster reconstruction. As an important part of the tertiary industry, cultural tourism should make rational and scientific decisions while resisting the epidemic. Based on the investigation and analysis of post-modern culture, this paper points out the tourism consumption mode in post-modern culture from the perspectives of culture and consumption, and puts forward the post-modern tourism marketing combination strategy in combination with the special nature of tourism.
Postmodern culture, Epidemic situation, Cultural tourism industry
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