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Academic Journal of Business & Management, 2020, 2(7); doi: 10.25236/AJBM.2020.020709.

An Analysis of the Development Focus of Cultural Tourism Industry after the Epidemic from the Perspective of Post-Modern Culture


Siying Zhu

Corresponding Author:
Siying Zhu

Baotou Municipal Bureau of Culture, Tourism, and Broadcast-Tv, Baotou 014000, China


Culture is the soul and pillar of tourism, and the essence of tourism activities is also a kind of cultural activities. The development of tourism products also profoundly reflects the expression of cultural elements. In the face of the epidemic, the sensitive characteristics of the cultural tourism industry are exposed, but it is not a fragile industry. Strong central government, strong consumption capacity and relatively perfect cultural tourism industry system determine the possibility of post-disaster reconstruction. As an important part of the tertiary industry, cultural tourism should make rational and scientific decisions while resisting the epidemic. Based on the investigation and analysis of post-modern culture, this paper points out the tourism consumption mode in post-modern culture from the perspectives of culture and consumption, and puts forward the post-modern tourism marketing combination strategy in combination with the special nature of tourism.


Postmodern culture, Epidemic situation, Cultural tourism industry

Cite This Paper

Siying Zhu. An Analysis of the Development Focus of Cultural Tourism Industry after the Epidemic from the Perspective of Post-Modern Culture. Academic Journal of Business & Management (2020) Vol. 2, Issue 7: 77-83. https://doi.org/10.25236/AJBM.2020.020709.


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