Mater Dei High School, Los Angeles, 90001, America
E-bay carries significant importance in the e-commerce of US market. We conduct a thorough market analysis of E-bay and analyze various market segments it targets, auction patterns on a yearly basis, growth strategies, pricing policy, business model, product mix as well as its future plans. We believe E-bay’s auction strategies became popular leading to increase in online traffic volumes but they became overly invested in the auction. We find several challenges E-Bay faces such as variation in its product and pricing mix against its competitor Amazon. Therefore, we recommend that E-bay needs to pay more heed to diversification of its services, invest in digital advertising and research and development.
Auctions, E-commerce, Product Mix, Pricing
Yonghan Zhou. Strategic Analysis of E-Bay’s Marketing Action Plan. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 14: 37-40. https://doi.org/10.25236/FSST.2020.021406.
 Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Essex, UK: Pearson.
 Marino, L., & Kreiser, P. (2008). The Challenges Facing eBay in 2008: Time for a Change in Strategy?
 MarketLine. (2020). Online Retail in the United States. MarketLine.
 Spitzer, D. (2020). E-Commerce & Online Auctions in the US. IBISWorld.