Nanjing Foreign Language School Xianlin Campus Nanjing jiangsu province， 210023，China
As the development of Internet and the increase in Internet users, online shopping becomes popular among the world. This essay will investigate one of the famous e-commerce companies in the world: eBay. We will identify its business model, marketing mix and some problems it faces. Thus, we could give suggestions to its further development.
eBay, e-commerce, business model, marketing mix
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