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The Frontiers of Society, Science and Technology, 2020, 2(14); doi: 10.25236/FSST.2020.021420.

Plan of Action of eBay

Author(s)

Trinity Lu

Corresponding Author:
Trinity Lu
Affiliation(s)

Nanjing Foreign Language School Xianlin Campus Nanjing jiangsu province， 210023，China

Abstract

As the development of Internet and the increase in Internet users, online shopping becomes popular among the world. This essay will investigate one of the famous e-commerce companies in the world: eBay. We will identify its business model, marketing mix and some problems it faces. Thus, we could give suggestions to its further development.

Keywords

eBay, e-commerce, business model, marketing mix

Cite This Paper

Trinity Lu. Plan of Action of eBay. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 14: 171-181. https://doi.org/10.25236/FSST.2020.021420.

References

[1] Marino, L., & Kresier, P. (2008). The Challenges Facing eBay in 2008: Time for a Change in Strategy.
[2] Bhasin, H. (2020, January 25). Marketing mix of Ebay – Ebay marketing mix. Retrieved from https://www.marketing91.com/marketing-mix-of-ebay/
[3] Panta, K. (n.d.). Case study on ebay.com.