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The Frontiers of Society, Science and Technology, 2020, 2(18); doi: 10.25236/FSST.2020.021814.

A Case Study of Translator’s Ethics in Website Translation from the Perspective of Eco-Translatology


Zhou Xueheng1, Chen Longyu2

Corresponding Author:
Zhou Xueheng

1 School of Foreign Languages, Yancheng Institute of Technology, Yancheng, Jiangsu, 224051, China
2 College of International Studies, Yangzhou University, Yangzhou, Jiangsu, 225127, China


Foreign language websites of universities in China gradually plays a significant role in foreign publicity in the progressing of globalization. As a result, the translation quality of news appeared in those websites deserves enough attention. Eco-Translatology, proposing an ecological environment composed of text ecology, translation community, and ideology, believes that translation behaviors and strategies are processed and coordinated with the relationship of other translation elements, so they have distinctive ethical characteristics. In view of this theory, this paper using the English web pages of some universities in Jiangsu as a corpus, analyzes the translator’s ethics. It is proposed that translators are responsible for the existence of translations, the advocacy of dualistic symbiosis and the maintenance of the ecological balance of translation community. The orientation of translation should be taken into consideration as well.


Eco-translatology, Publicity, Ethics, Professionalism

Cite This Paper

Zhou Xueheng, Chen Longyu. A Case Study of Translator’s Ethics in Website Translation from the Perspective of Eco-Translatology. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 18: 82-98. https://doi.org/10.25236/FSST.2020.021814.


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