Qingdao Institute of Technology, Rizhao, Shandong, China
In recent years, online stores have set off a boom in China. However, because of the pandemic, the sales of many online e-commerce companies have been largely affected. In order to change the current situation of economic decline under the epidemic and help Taobao and other e-commerce platforms to increase profits, this paper adopts the quantitative research method to investigate the changes of customers' attitude towards e-commerce platforms this year compared with last year, and identify the factors that can potentially enhance profits. In addition, marketing strategies such as strengthening the interaction between sellers and buyers, satisfying customers' seasonal demand for goods and concentrating market prices are proposed to enhance profits. Finally, this research learned why customers are no longer willing to shop online and shop in stores instead. Whether the price affects the customer's initial decision to buy from an online store. It could solve most of the economic depression of Internet e-commerce.
Enhance, Profits, E-commerce, Fresh agriculture, China
Ye JueJuan. How to Enhance Profits on Chinese e-Conmmerce Platform:a Case Study of Fresh Agriculture Business. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 18: 104-111. https://doi.org/10.25236/FSST.2020.021816.
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