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International Journal of Frontiers in Sociology, 2020, 2(9); doi: 10.25236/IJFS.2020.020902.

Digital Cross-Border Communication of Guangxi's Intangible Cultural Heritage under the Background of the Belt and Road Initiative

Author(s)

Lili Mu*

Corresponding Author:
Lili Mu
Affiliation(s)

College of Continuing Education Guilin Tourism University,Guilin, China
*Corresponding author e-mail: glmll@gltu.edu.cn

Abstract

"One Belt One Road" is a major strategic measure proposed by my country to promote international regional cooperation and promote world economic development. Among them, cultural exchanges and cultural cooperation undoubtedly provide an opportunity for countries along the "Belt and Road" to deepen mutual understanding and build consensus on values. Combining the digital cross-border dissemination of Guangxi's intangible cultural heritage and the “Belt and Road” initiative, it is extremely important to strengthen the vitality of Guangxi's intangible cultural heritage. The purpose of this article is to study the digital cross-border communication of Guangxi's intangible cultural heritage under the background of the Belt and Road Initiative. This article analyzes the path of Guangxi's external digital cross-border communication under the background of "One Belt One Road" from the level of communication elements such as communication subject, communication audience, communication channel, and communication content. This paper uses questionnaires to understand the current situation of digital cross-border communication outside of Guangxi's intangible cultural heritage under the background of the “Belt and Road”, discover the advantages and disadvantages in the communication, and then conduct targeted path analysis and propose improvement strategies. The experimental survey research shows that in the question of "How do you think Guangxi actively integrates into the cultural construction of the "Belt and Road"", 75.5% of the respondents chose "significant" and "significant".

Keywords

One Belt One Road, Intangible Cultural Heritage, Digital Cross-Border Communication, Questionnaire Survey

Cite This Paper

Lili Mu. Digital Cross-Border Communication of Guangxi's Intangible Cultural Heritage under the Background of the Belt and Road Initiative. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 9: 7-15. https://doi.org/10.25236/IJFS.2020.020902.

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