Hexin Zang and Chunyan Wang
College of Business Administration, Jilin Normal University, Changchun 130052, Jilin, China
With the rapid development of the Internet and the popularization of Internet mobile terminal applications, more and more customers use Internet search engines to obtain relevant information about staying in hotels, inquire about hotel stays, make reservations, and share hotel reviews. The information of these Internet search records can be collected, aggregated and stored. As a part of tourism big data, the hotel network attention characteristics are analyzed through search engine tools, and the source of user attributes, demand preferences, attention trends, satisfaction, etc. behind the data are mined. This will help the hotel to better target users, optimize products and precise marketing. This study uses Baidu index to study the network attention of New Century Grand Hotel, and through in-depth exploration of the characteristics of network attention, it is expected to be able to provide suggestions on the network marketing of New Century Grand Hotel.
Baidu Index; Network Attention; Internet; New Century Grand Hotel; Marketing
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