The tourism industry is known as the sunrise industry in the 21st century. It will cultivate tourism as a strategic pillar industry that promotes the realization of a better, faster, better and faster economic and social development, and cultivate it to realize the prosperity of the people and alleviate poverty, and make the people more satisfied Modern service industry. Regarding culture as the junction of the integration of sports industry and tourism industry, it is an inevitable trend to develop more leisure sports industry. The purpose of this article is to study the integrated development and path optimization of sports industry and tourism industry. This paper uses the literature method, inductive analysis method, interview method, field survey method and other research methods to study and analyze the integration characteristics of the leisure sports industry and the tourism industry. This article uses policy tool analysis methods to analyze my country’s guidance on vigorously developing sports tourism and clarify the current policy environment for the integrated development of my country’s sports industry and tourism industry; based on a questionnaire survey, the integration of my country’s sports industry and tourism industry the status of development is explained. This article combines the theory of division of labor and modern industry integration theory with the integration of leisure sports and tourism industry, conducts inductive analysis from the phenomenon, finds out the existing problems, and draws corresponding conclusions and suggestions. Investigation and research show that the inertia of technological innovation and the intensity of technological innovation have a relatively low impact on the technological integration of sports and tourism industries, and the conversion coefficients are 0.11 and 0.23 respectively. It can be seen that there is a certain market innovation in the sports tourism industry. Affected by this, the market integration of the sports tourism industry will gradually increase.

Feng Liang. Promoting the Integrated Development and Path Optimization of Sports Industry and Tourism Industry. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 9: 114-122. https://doi.org/10.25236/IJFS.2020.020916.

[1] Li M, An Y, Huo P, et al. Research on the Integrated Development of Ice and Snow Industry and Health Industry——Take Genhe City and Tieli City as examples. Journal of Physics: Conference Series, 2020, 1673(1):012070 (5pp).
[2] Kuang-Hua H, Fu-Hsiang C, Gwo-Hshiung T. Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM. Sustainability, 2016, 8(7):606.
[3] Tu Y, Cao X, Zhang S, et al. Fuzzy Clustering Analysis-Based Chinese Sports Industry Scientific and Technological Innovation's Study. Journal of Computational & Theoretical Nanoence, 2016, 13(12):9779-9782.
[4] Weller H, Streller A, Purinton E F. Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry. International management review, 2019, 15(1):19-35.
[5] Lim K H. A Study on the Present Condition and Strategy of marine sports industry of Korea. Korean Journal of Sport Management, 2019, 24(6):80-92.
[6] Ribeiro I, Kaufmann J, Goetze U, et al. Fibre reinforced polymers in the sports industry - Life Cycle Engineering methodology applied to a snowboard using anisotropic layer design. International journal of sustainable engineering, 2019, 12(3):201-211.
[7] Ribeiro I, Kaufmann J, Goetze U, et al. Fibre reinforced polymers in the sports industry - Life Cycle Engineering methodology applied to a snowboard using anisotropic layer design. International journal of sustainable engineering, 2019, 12(3):201-211.
[8] Lan Q, Liu C, Ling S. Research on Measurement of Symbiosis Degree Between National Fitness and the Sports Industry from the Perspective of Collaborative Development. International Journal of Environmental Research and Public Health, 2019, 16(12):2191-.
[9] Deng C, Tang Z. Historical Opportunity and Structural Transformation of Sports Industry Development under the Background of New Information Technology. Journal of Physics: Conference Series, 2020, 1575(1):012170 (6pp).
[10] Lafferty G, Fossen A V. Integrating the tourism industry: problems and strategies. Tourism Management, 2015, 22(1):11-19.