Shuhong Liu and Chunming Liu
College of Business Administration, Jilin Normal University, Changchun 130052, Jilin, China
In recent years, the consumer demand for fresh agricultural products in China has continued to rise, and fresh E-commerce has become an important part of China’s E-commerce. In order to solve the problems existing between the supply and demand of fresh agricultural product E-commerce, this paper analyzes the development status of fresh agricultural product E-commerce in China, and puts forward the current product standards are not uniform, E-commerce brand building is difficult, and marketing methods need to be integrated. And this paper also proposes corresponding countermeasures.
Fresh agricultural product; E-commerce; Problems; Countermeasures
Shuhong Liu and Chunming Liu. A Study into the Problems in the Development of Chinese Fresh Agricultural Products E-commerce and Countermeasures. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 9: 145-151. https://doi.org/10.25236/IJFS.2020.020920.
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