In recent years, the consumer demand for fresh agricultural products in China has continued to rise, and fresh E-commerce has become an important part of China’s E-commerce. In order to solve the problems existing between the supply and demand of fresh agricultural product E-commerce, this paper analyzes the development status of fresh agricultural product E-commerce in China, and puts forward the current product standards are not uniform, E-commerce brand building is difficult, and marketing methods need to be integrated. And this paper also proposes corresponding countermeasures.

Shuhong Liu and Chunming Liu. A Study into the Problems in the Development of Chinese Fresh Agricultural Products E-commerce and Countermeasures. International Journal of Frontiers in Sociology (2020), Vol. 2, Issue 9: 145-151. https://doi.org/10.25236/IJFS.2020.020920.

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