With the rapid development of my country's economy and the improvement of living standards, the people's health awareness has increased, and the demand for public sports services has become stronger and stronger. At present, the main contradiction in the development of sports in our country is the contradiction between the people's growing need for a better life and the insufficient and unbalanced development of public sports services. Improving the public sports service supply system and improving the supply level and efficiency are the key points to meet the people's sports needs. This will definitely help advance the “National Fitness Program” and the “Building a Healthy China” process, and improve the people's health and national quality. This study takes the current public sports service provider in Guangdong Province as the research object, and is guided by Xi Jinping’s new era of socialism with Chinese characteristics. It absorbs and draws on the research results of contemporary social sciences, and uses literature, expert interviews, questionnaires, and case studies. , Mathematical statistics and other research methods, comb the theoretical origins of the diversified development of public sports service providers in China, explore the supply and demand of public sports services, and the development status of diversified bodies in the context of the era of social transformation, learn from the advanced public sports service supply experience of developed countries, and construct China's public sports services provide a win-win model of cooperation between multiple subjects. The main research conclusions are as follows: The demand for public sports services in my country is increasing day by day, showing a diversified development trend. Different classes of people, different regions, urban and rural residents have different needs, and the people have the most urgent needs for public sports services in the community (village) in which they live; The problems in the supply of sports services include: insufficient supply of public sports services and waste coexist; unbalanced supply of basic public sports services; low overall level and low public satisfaction. The main contradiction in the development of my country's sports industry is the contradiction between the people's growing diversified demand for public sports services and insufficient and unbalanced supply. At present, the main body of public sports service supply in my country is showing a diversified development trend, including the government, market (profit organization) ), society (non-profit organizations, communities and individuals). The relationship between the government and other diversified subjects is both competition and cooperation; for a long time in the future, the government will still be a key role in the supply of public sports services and play a leading role. The possible model of win-win cooperation is: a cooperative supply model based on the government-led under the guidance of public demand, and the market and society actively participate in supply.

Peng Ning, Cheng Chen, Chaoqun Huang. Research on the Diversified Development of Public Sports Service Supply in Guangdong Province. Frontiers in Sport Research (2020) Vol. 2 Issue 8: 64-76. https://doi.org/10.25236/FSR.2020.020813.

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