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Academic Journal of Business & Management, 2020, 2(8); doi: 10.25236/AJBM.2020.020815.

Research on Policy Choice of Sports Industry Structure and Industrial Layout Based on Structural Paradigm


Taofeng Liu1, Kunpeng Liu2,*

Corresponding Author:
Kunpeng Liu

1 Zhengzhou University Physical Education Institute (Main Campus), Zhengzhou 450001, Henan,China
2 Xinjiang Education Institute,Urumqi 830043, Xinjiang, China


Today, with the development of economic globalization, the sports industry, as an eternal sunshine industry, plays an active and active role, showing strong development momentum in all countries of the world. As a socialist country, sports undertakings belong to national public undertakings. The perfection and development of sports industry market cannot be separated from the role of power and political conflict, and the self-interested individuals in the market spontaneously form a system to improve social welfare. In order to promote the process of optimizing China's industrial structure, it is necessary to highlight the leading industries and promote the overall upgrading of sports industrial structure. Based on the structural paradigm, this paper makes a comprehensive analysis of the development status of sports industry theory and practice, and studies the policy choice of China's sports industry structure and industrial layout. In order to promote the optimization of China's industrial structure, it is necessary to take the fitness and entertainment industry as the leading industry, promote the overall upgrading of the sports industrial structure, give priority to supporting the competition performance industry and sports training industry, and drive the sports intermediary service industry and sports finance and insurance industry with the competition performance industry.


Sports industry, Industrial structure, Public utilities

Cite This Paper

Taofeng Liu, Kunpeng Liu. Research on Policy Choice of Sports Industry Structure and Industrial Layout Based on Structural Paradigm. Academic Journal of Business & Management (2020) Vol. 2, Issue 8: 115-121. https://doi.org/10.25236/AJBM.2020.020815.


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