Taofeng Liu1, Kunpeng Liu2,*
1 Zhengzhou University Physical Education Institute (Main Campus), Zhengzhou 450001, Henan,China
2 Xinjiang Education Institute,Urumqi 830043, Xinjiang, China
Facing the favorable conditions for the development of ice and snow sports industry, it is necessary to strengthen research, rearrange the business model of ice and snow sports industry in time, and actively optimize the industrial structure to promote the faster and better development of ice and snow sports industry. Although there are still some bottlenecks in the development of ice and snow sports industry, it is possible to promote the leap-forward development of ice and snow sports industry by the integration of technological innovation and business model innovation under the current policy support and the catalysis of Olympic economic effect. It is of great theoretical value and practical significance to explore the path and method of transformation and development of ice and snow sports industry based on business model, optimize the industrial structure according to the location resource endowment, and thus expand the scale of ice and snow sports consumers and ice and snow sports industry. In this paper, from the perspective of industrial policy, with technological innovation affecting the innovation of business model of ice and snow sports industry as the main line, and based on GIS, the methods of business model construction and industrial structure optimization of China's ice and snow sports industry are analyzed.
Ice and snow sports industry, Business model, Industrial structure
Taofeng Liu, Kunpeng Liu. Research on Business Model Construction and Industrial Structure Optimization of Ice and Snow Sports Industry in China Based on GIS. Frontiers in Sport Research (2020) Vol. 2 Issue 8: 77-83. https://doi.org/10.25236/FSR.2020.020814.
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