With the improvement of people's living standards, people's standards for purchasing consumer goods have also been improved. The producers and sellers have upgraded the quality of crayfish and made new attempts and explorations in marketing methods. Crayfish, which used to have a single sales mode, limited channels and poor sales performance, has become a national popular snack with the help of take out platform, and even sold overseas. In the fast pace of modern times, Eslite, which supplies cultural consumer goods, makes people find the best solution to balance their body and mind, and finds a unique marketing mode, which makes reading a fashionable consumption trend. Behind these trends is the new consumption trend of today's people. 

Ruifei Hu. A report on people's perception of emerging consumer goods trends. Academic Journal of Business & Management (2021) Vol. 3, Issue 1: 55-59. https://doi.org/10.25236/AJBM.2021.030106.

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[2] Yao Jianming (2014). Strategic supply chain management. China Renmin University Press, ISBN 978-7-300-20004-0. 

[3] Luo Yifan  (2012). Creative marketing of Chengpin Bookstore. Baidu Wenku.