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International Journal of Frontiers in Sociology, 2021, 3(1); doi: 10.25236/IJFS.2021.030121.

Research on the Graphical Design of Chinese Surnames Based on English Letters

Author(s)

Wei Sun* and Xinyan Chen

Corresponding Author:
Wei Sun
Affiliation(s)

Dalian Polytechnic University, Dalian, China 

*Corresponding author

Abstract

This project takes the graphic(logo) design combining English letters and Chinese surnames as the research theme. In the modern social level, people use personalized logo symbols to establish personal and corporate images and deliver effective information. This design project takes surnames as the theme, breaks through the traditional Chinese characters as content graphics, uses the first letters of the surnames in English for logo design and combines the background of Chinese character culture to show a personalized graphic design Computer software is used in designing.

Keywords

English Letters, Chinese Surnames, Graphic(Logo) Design

Cite This Paper

Wei Sun and Xinyan Chen. Research on the Graphical Design of Chinese Surnames Based on English Letters. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 1: 162-166. https://doi.org/10.25236/IJFS.2021.030121.

References

[1] Dong, F. X., Cultural comparison of Chinese and English surnames. Journal of Jining Institute, 2008,29.

[2] Chen, Y., & Chen Z.,The origin and meaning of the English Names. China High-tech Zone, 2018, 6.

[3] http://www.indexedu.com/news/learn/cul/201105031122.html . 2011

[4] Zhang. J., & W. X. Y., Research on character graphics in visual communication design. Packaging World,2018, (01).

[5] Zhou. F., & Fu. D., Research on the trend of simplicity in brand logo. redesign. Design, 2017, (04).