Mei Lingxue, Chen Yuntao
Beijing Jiaotong University, Beijing, 102603 China
The purpose of this paper is to take HUAWEI as an example to explore the influence of corporate social responsibility (CSR) on purchase intention, with the aim of finding out the degree of influence of CSR on consumers' purchase intention by comparing other factors. This report explores this issue from two perspectives. First, it summarizes various conclusions on this issue in recent years and obtains three main views. Then, it collects 120 questionnaires and conducts a simple cross-analysis to find out the influence of various factors on consumers' purchase intention and makes a comparison. The study finds that CSR has a certain influence on consumers' purchase intention, but other factors such as price cannot be ignored. The empirical study shows that consumers are price-sensitive and pay more attention to the quality and safety of products when facing such high-consumption products as HUAWEI. Based on the above conclusions, this report intends to make some suggestions for Chinese companies.
corporate social responsibility, purchase intention, HUAWEI, other factors
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