The process of tourism consumption in ethnic tourism destinations is the process of symbolization of national culture. National culture has become the capital to enter the operation of national tourism economy. The consumption of national cultural symbol products emphasizes interactive consumption. Tourists are no longer passive recipients of ethnic tourism products, but take the initiative to experience, interpret and even create ethnic tourism products by virtue of the situation of ethnic tourism destinations. Therefore, the consumption process of ethnic tourism is a process of consumption interaction, which reflects a kind of symbolic interaction. Symbolic interaction is represented by the "interpersonal" cultural interaction among tourists, tourism practitioners and local residents. Among them, the interpersonal interaction between tourists and tourism employees is the most frequent. Secondly, it also shows the cultural interaction between tourists and "characters" in ethnic tourism situations. The cultural interaction of "people" is mainly manifested in the situation created by tourists through cultural information such as words and images to realize the interpretation of national tourism cultural symbols.

Yan Zeng. The Interactive Path of Cultural Symbols in Ethnic Tourism Consumption. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 3: 21-25. https://doi.org/10.25236/IJFS.2021.030305.

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