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Academic Journal of Computing & Information Science, 2021, 4(2); doi: 10.25236/AJCIS.2021.040202.

Research on Emotional Factors and Emotional Experience of Information Graphic Design in Visual Communication Design


Shao Liang

Corresponding Author:
Shao Liang

Visual Communication, Zhejiang A & F University, Lin'an, Hangzhou, China


With the continuous development of society, people's living standards and aesthetic needs are constantly improving, which promotes the further development of visual communication design. When designing works, designers should not only consider their own opinions about related works, but also consider them from the audience's standpoint, so that the feelings between them can resonate. Nowadays, people are gradually pursuing spiritual needs. Visual communication design should infiltrate emotional design through multiple channels, so as to stimulate consumers' emotional resonance as much as possible and improve consumers' product satisfaction. With the constant changes of the market, the scope is expanding day by day. In order to win the audience's love, we must grasp the soul and emotional experience in the design process, consider the design process and original intention, and further arouse the audience's emotional resonance. This paper mainly analyzes the emotional expression of information graphic design in visual communication design. Only emotional design works are successful and can promote the development of design industry.


Visual communication design, Graphic design of information, Emotional resonance

Cite This Paper

Shao Liang. Research on Emotional Factors and Emotional Experience of Information Graphic Design in Visual Communication Design. Academic Journal of Computing & Information Science (2021), Vol. 4, Issue 2: 7-10. https://doi.org/10.25236/AJCIS.2021.040202.


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