Boru Yang, Yuankun Nie, Bingqian Zhou
Yunnan University of Finance and Economics
With the release of the document “Healthy China 2030” Outline, and combined with the "Internet plus" development strategy, the central government and local governments at all levels have adopted a series of policies in recent years, to encourage local governments to develop the construction of “health care industry” in culture, real estate, medical treatment and other aspects. There are rich cultural tourism resources and pleasant climate in Yunnan province, which has laid a natural advantage and basis for the construction and development of cultural tourism and health care tourism industry. In addition, Yunnan tourism, especially cultural tourism and health care industry are facing the important period of upgrading develop, and the combination of health care tourism and cultural sojourn is a new breakthrough, which plays a positive role for the development and promotion of Yunnan cultural tourism, pension, medical care, education and other industries. Affected by the mass tourism, the industry has put forward requirements for values, cultural level and learning ability, openness of mind, action power and other aspects of marketing talents in cultural tourism and health care tourism, so that it affects the development of health care programs in different degrees; this paper generalizes and summarizes the specific factors affecting the formation of marketing talents in cultural tourism and health care, based on data analysis and exploration of the current situation of cultivation of marketing talent in cultural tourism and health care, and categorizes, summarizes, sorts and merges the various influencing factors with the literature review method, and combines with the Analytic Network Process (ANP), to establish strategy evaluation model, and then provide targeted suggestions for the follow-up cultivation of cultural tourism and health care marketing talent.
data analysis, cultural tourism and health care; marketing talent, key factors
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