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The Frontiers of Society, Science and Technology, 2021, 3(2); doi: 10.25236/FSST.2021.030204.

Research on Future Digital Strategy of Immediate Grocery


Chia-Chun Hung1, Yichen Liang2, Yuchong Chen3, and Xinxin Zhang4

Corresponding Author:
Chia-Chun Hung

1Kang Chiao International School Xiugang Campus, New Taipei City, 231, China

2The Second High School Attached To Beijing Normal University, Beijing 100192, China, 

3Lawrenceville School, Lawrenceville, NJ 08648, United States

4Friends Central School, Wynnewood, PA 19096, United States


This paper discusses the digital strategies of an imaginary delivery grocery company called Immediate Grocery. Moreover, the characteristics and advantages of Immediate Grocery are also illustrated in this paper. The Five-Force model further presents the competitive capability of the Immediate Grocery’s digitalization. The digital strategies elaborate the detailed process of digitalization and resulting consumption ecosystem. In addition, this paper explores an innovative business model that is necessary for traditional business in current Internet time, especially after the pandemic of COVID-19. 


Immediate Grocery, Digitalization, Five-Force Model, Consumption ecosystem, In-use information, Digital profile

Cite This Paper

Chia-Chun Hung, Yichen Liang, Yuchong Chen, Xinxin Zhang. Research on Future Digital Strategy of Immediate Grocery. The Frontiers of Society, Science and Technology (2021) Vol. 3, Issue 2: 21-26. https://doi.org/10.25236/FSST.2021.030204.


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