With the continuous development of economic globalization, the number of imported goods in China is increasing, which makes the business links between China and foreign countries closer. Therefore, the translation of English trademark words is becoming more and more important. Many scholars have done this research with cross-cultural communication theory, but this article mainly uses Newmark's communicative translation method to analyze several cases in commercial practice.

Dong Yue , An Analysis of Case Studies on English-Chinese Trademark Translation Approach. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 2: 1-8. https://doi.org/10.25236/FSST.20190201.

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