Limkokwing University, Jalan Technokrat, Cyberjaya, 63000, Malaysia
New energy vehicles are becoming more and more popular these years and the relevant industry has gained an explosive growth for the past decades. Many factors are affecting consumers’ intention to buy new energy vehicles, including product, cost, sale, brand, environment, etc. At the same time, the world’s economy situation changes every day. Does the economy affect consumers’ intention to buy new energy vehicles? This research tries to figure it out through questionnaire survey, literature analysis and model analysis methods, to understand the residents' attention and purchase psychology of new energy vehicle, discuss on the factors affecting their decision on the purchase of new energy vehicles, especially the factors which have the most significant impact on the purchase intention, and try to find out relationship between economy situation and purchase intention of new energy vehicles. The purpose of this article to enlighten enterprises so that they can be clearer about what is affecting the psychology of consumers, so as to develop a more suitable marketing strategy for new energy vehicles, and better promote the development of new energy vehicles.
new energy vehicle, economy, product, price, cost
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