With the continuous progress and development of my country's market economy system, my country's market economy is showing unprecedented prosperity. More and more companies are appearing in market competition to achieve common progress and development with the market economy. Enterprise value is the basis for an enterprise to survive and develop in the market, and it is also an important basis for investors to integrate funds. The addition of fuzzy numerical theory is conducive to scientific and effective enterprise value evaluation results. This article mainly starts from studying the theory of real option pricing model and analyzes the definition of fuzzy real option pricing model. Through the analysis of the status quo of fuzzy real option pricing models, we summarize the shortcomings of model theory in practical application, and put forward feasibility opinions or suggestions for fuzzy real option pricing models, so as to better conduct corporate value evaluation work and increase the effectiveness of evaluation results Sex. Enabling corporate investors and managers to grasp corporate value data, so as to make scientific and reasonable investment.

Hui Zhao. Enterprise Value Evaluation Based on Fuzzy Real Option Pricing Model. The Frontiers of Society, Science and Technology (2021) Vol. 3, Issue 3: 99-106. https://doi.org/10.25236/FSST.2021.030318.

[1] Jiang Yao. Enterprise Value Evaluation Based on Fuzzy Real Option Pricing Model-Taking Dongfeng Motor as an Example [J]. Guangxi Quality Supervision Guide, 2020 (08): 146-147.

[2] Sun Jiaxu. Research on the Value Evaluation of Intelligent Manufacturing Enterprises Based on Fuzzy Real Options [D]. Northeast Forestry University, 2019:1-76. 

[3] Xie Yong. Research on industrial real estate investment decision-making based on fuzzy real options [D]. Tianjin University, 2018:1-34.

[4] Zheng Zheng, Zhu Wuxiang. Start-up valuation under the framework of fuzzy real options[J]. Journal of Tsinghua University (Natural Science Edition), 2019, 59(01): 73-84.

[5]Yu Yang, Jian Yinghui. Investment decision analysis of urban water supply PPP projects based on real options[J]. Water Conservancy Economics, 2017, 35(03): 22-25+41+76. 

[6] Xiong Ting. Research on the Value Evaluation of Internet Enterprises Based on the Modified B-S Option Pricing Model [D]. Jiangxi University of Finance and Economics, 2019:1-104.

[7] Li Shuangbing, Ji Juhai. Evaluation of Venture Capital Value of High-tech Enterprises-Based on the Perspective of Fuzzy Real Options[J]. Finance and Accounting Newsletter, 2016(05): 8-10.

[8] Xia Fan. Application of Real Option Method in Evaluating the Mortgage Value of Real Estate[J]. Modern Business, 2020(34): 28-30.

[9] Jiang Yao. Enterprise Value Evaluation Based on Fuzzy Real Option Pricing Model-Taking Dongfeng Motor as an Example [J]. Guangxi Quality Supervision Guide, 2020 (08): 146-147.

[10] Lu Tianyi. Binomial tree option pricing model for second-hand housing valuation[J]. Market Weekly, 2020, 33(07): 56-59.

[11] Zhu Rong, Yan Zhangyao, Zhang Yating. A review of real option valuation research [J]. China Assets Appraisal, 2020(05): 12-21. 

[12] Ding Hua, Cheng Qin. Using real option method to evaluate the value of forestry carbon sink projects [J]. Journal of Northeast Forestry University, 2020, 48(05): 139-143+147. 

[13] Xu Zhong, Ji Ying. The application of real option pricing model in the valuation of enterprise mergers and acquisitions [J]. Market Research, 2020(03): 61-63. 

[14]Peng Shengzhi, Liu Ruiyao. Case study of intrinsic value evaluation of Internet listed companies [J]. Cooperative Economy and Technology, 2020(06):144-146.

[15] Xia Hongyu. Yinghe Technology Value Evaluation Based on Real Option Method [D]. Southwest University, 2020: 1-285.

[16] Wang Qian. Evaluation of patent right value based on B-S model[J]. China Assets Appraisal, 2020(01): 32-38.