Welcome to Francis Academic Press

Academic Journal of Business & Management, 2021, 3(6); doi: 10.25236/AJBM.2021.030601.

An Analysis on Driving Forces and Impacts of the Commercial Mode of Digital Music—A Comparison Between QQ Music and iTunes


Yang Xinyi

Corresponding Author:
Yang Xinyi

Sichuan International Studies University, Chongqing, 400031, China


With the progress of science and technology, the Internet gradually permeates all walks of life. The digital commercial mode of music industry has gradually replaced the traditional record mode, which becomes the mainstream operation mode. This paper will focus on the development of digital music commercial mode and the dynamic impact of this topic. In order to further study the commercial mode of the music industry, SCP analysis method will be adopted first to analyze the corporate behavior of the music industry when it is impacted by external shocks through market structure, market conduct and market performance. Through this comparative case study, this paper will illustrate the impact of the digital age on the commercial mode of the music industry. Furthermore, this paper will make a comparative analysis of QQ Music and iTunes to put forward reasonable suggestions for the future development of the music industry.


digital music industry, commercial mode, QQ Music, iTunes, SCP analysis

Cite This Paper

Yang Xinyi. An Analysis on Driving Forces and Impacts of the Commercial Mode of Digital Music—A Comparison Between QQ Music and iTunes. Academic Journal of Business & Management (2021) Vol. 3, Issue 6: 1-8. https://doi.org/10.25236/AJBM.2021.030601.


[1] Christopher, Breen(2013). Why the iTunes Store succeeded. Macworld, no.6(1) , pp.75

[2] Dayi, He, and Ximing Deng(2020). Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers Environmental Awareness. PubMed, no.17(22), pp,3-7

[3] Graeme, Philipson(2013). Apple now making billions from iTunes. Exchange, no.11(5), pp.27

[4] Leonhard, Dobusch, and Elke Schuessler(2014). Copyright reform and business model innovation : Regulatory propaganda at German music industry conferences. Technological forecasting and social change, no.83 (3), pp.24-39

[5] Manuel, Pacheco Coelho, and José Zorro Mendes(2019). Digital music and the death of the long tail. Journal of Business Research, no.101 (1), pp.454-460

[6] Xiaobai, Shen, Robin Williams, Shufeng Zheng, Yinliang Liu, Yixiao Li, Martina Gerst(2019). Digital online music in China – A laboratory for business experiment. Technological Forecasting & Social Change, no.139 (2), pp.235-249

[7] Du Baoju(2018). Analysis of the long tail phenomenon in digital music industry —Taking apple iPod+iTunes mode as an example. Audio visual, no.25(2), pp.180-185

[8] Guanjin, Xu lulu(2019). Analysis of digital music profit model under the background of Internet. Modern Business, no. 30(12), pp.43-44

[9] HuangXin(2019). Analysis on the competition strategy paradigm of domestic digital music Enterprises. Consume Guide, no.45(7), pp.240-245

[10] Hu Xiyuan, Li Shuqin(2019). Industry chain integration, business ecosystem construction and Tencent music competitive advantage. China Publishing Journal, no.55(7), pp.31-35

[11] Ji Qian(2014). Analysis of QQ music business model. Contemporary Economics,no.70(10), pp.26-27

[12] Jia Sihan(2013). The impact of new media consumption platform on public consumption and life —Taking Taobao iTunes and Apple Corp's Store as an example.Today's media, no.78(8), pp.47-48 

[13] Liang Zhiyuan(2018). QQ music, seize the experience marketing after 2000. Modern enterprise, no.44(6), pp.40-45

[14] Liu Jia, Yang Yongzhong(2014). A comparative analysis of the development of music industry in the United States, South Korea and India and Its Enlightenment to China. Science and Technology Management Research, no.55(8), pp.170-175

[15] Liu Yuedi(2012). Analysis on the operation mode of American pop music industry. The Journal of Jiangsu Administration Institute, no.34(5), pp.43-48

[16] Liu Cuicui(2019). The transformation of popular music communication form in we media environment. Youth Journalist,no.76(10), pp.90-95

[17] Lu Yihui, Zhu Tingting(2016). On the development trend of China's online music industry. Modern audio visual, no.88(1), pp.70-75

[18] Ma Dongli(2017). Characteristics of QQ music app. Media, no.98(1), pp.40-48

[19] Tao Nan(2012). Research on the development track of American music industry based on Copyright. Contemporary Communications, no.87(4), pp.60-70

[20] Song Yuting(2019). Reasons for the rise of digital online music payment model. Satellite TV & IP Multimedia, no.66(11), pp.76-77

[21] Shen Yuxia(2017). Fans' economic model in Internet music culture industry. Art Science and Technology, no.88(4), pp.130-140

[22] Wu Sihong(2019). New observation of music industry.Industrial City,no.90(9), pp.70-75

[23] Wu Zhai(2018). Research on the development of music industry—Taking QQ music as an example. Media management, no.67(3), pp.150-155

[24] Xiong Qi(2013). The future model of digital music payment system. Intellectual property,no.43(7), pp.40-45

[25] Xu Hui, Zhou Xiaohua(2020). External governance environment, industrial convergence and enterprise innovation capability. Science Research Management, no.56(10), pp.98-107