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The Frontiers of Society, Science and Technology, 2019, 1(2); doi: 10.25236/FSST.20190219.

Enlightenment of the Innovative Development of China's Rural Tourism from "Yangjiale"

Author(s)

Xin Yuan

Corresponding Author:
Xin Yuan
Affiliation(s)

Nanyang Normal University, Nanyang, 473000, China

Abstract

Definition of "Yangjiale", a new form of rural tourism, is clarified. Successful experiences of the rapid rise of "Yangjiale" in China are systematically summarized from four aspects: improving the quality of tourism products, rationalizing the management system, coordinating community participation and promoting marketing innovation. Suggestions are put forward for the development of rural tourism, which is of practical significance in promoting the transformation and upgrading of rural tourism. Righteousness.

Keywords

Yangjiale; Rural Tourism; Innovation; Enlightenment

Cite This Paper

Xin Yuan, Enlightenment of the Innovative Development of China's Rural Tourism from "Yangjiale". The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 2: 132-138. https://doi.org/10.25236/FSST.20190219.

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