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Academic Journal of Business & Management, 2021, 3(6); doi: 10.25236/AJBM.2021.030608.

The Influences on Supermarkets’ Goods’ Marketing under the Normalization of COVID-19


Jiayun Sheng1, Yuxing Gao2, Liuke Sun3, Jiawen Wan4

Corresponding Author:
Jiayun Sheng

1Washington University in St. Louis, St. Louis, MO, United States

2East China University of Political Science and Law (ECUPL), Shanghai, China

3Beijing Hospitality Institute, Beijing, China 

4Zhuhai College of Jilin University, Zhuhai, Guangzhou, China


This research is to investigate the way traditional holiday’s goods changes in China during COVID-19. This research also aims to find out the reasons behind unreasonable consumption during traditional holidays of Chinese and how Chinese supermarkets promote the goods they would like to sell. The authors of the research employ case studies to which is part of qualitative research to conduct a synthesis of the explanations behind the scenario. The results of this research are that, the sales of the goods of traditional holidays remain about the same as last year despite a rise in online shopping. In addition, the supermarkets adopt decorations such as paper lamps, songs for the new year, and promotional cards that successfully raise the sales of some goods such as snacks, milk, alcohol, and health care products. This research is applicable to Chinese and foreign traders who would like to see a holistic picture of how Chinese goods change in holidays under the background that there is COVID-19 in the globe.


Supermarkets, Goods’ Marketing, COVID-19

Cite This Paper

Jiayun Sheng, Yuxing Gao, Liuke Sun, Jiawen Wan. The Influences on Supermarkets’ Goods’ Marketing under the Normalization of COVID-19. Academic Journal of Business & Management (2021) Vol. 3, Issue 6: 63-66. https://doi.org/10.25236/AJBM.2021.030608.


[1] Data from the 2020 Sun Art retail financial statements.

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[4] Sokolov, V. (2009). The Impact of Open Market Operations on the Government Bond Market: Microstructure Evidence. Capital Markets: Market Microstructure.

[5] Weiss, A., 2016. Notice Seeking Public Comment on the Evolution of the Treasury Market Structure.

[6] Investopedia. 2020. Liquid Market Definition. [Online] Available at: <https://www.investopedia. com/terms/l/liquidmarket.asp> [Accessed 15 September 2020].