Shanxi Professional Colloge of Finance 030008, China
The concept of corporate social responsibility has attracted wide attention of people in recent years. It has put forward fairly higher requirements to the business. They do not only need to achieve its maximum profits, but need to contribute themselves to the development of the whole society. Based on these aspects, with the model of the value chain, this report will take the Haier Group as an example to illustrate its competitive advantages by analyzing its value chain firstly. And then demonstrate its performance in taking social responsibilities. Combining these aspects makes a discussion about the relationship between corporate social responsibility and firm competitiveness. So that to find a strong link between them.
relationship; CSR; firm competitiveness; technological development
Yang Ma. The relationship between CSR and firm competitiveness from technological development: A case study of the Haier Group. The Frontiers of Society, Science and Technology (2021) Vol. 3, Issue 4: 21-27. https://doi.org/10.25236/FSST.2021.030405.
 M.Friedman: The social responsibility of business is to increase its profits, The New York Times Magazine, Vol.3 (1970) No.5, p.122-126.
 A. B. Carroll: A three-dimensional conceptual model of corporate performance, Academy of Management Review, Vol. 4(1979) No.4, p.497-505.
 A. G. Scherer and G. Palazzo: Globalization and corporate social responsibility. New York: Oxford University Press, Britain 2008).
 R. Holme and P. Watts: Corporate social responsibility: Making good business sense (Geneva 2000).
 M. Hopkins: The planetary bargain: Corporate social responsibility matters (Earthscan, Britain 2003).
 European Commission: Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, (2011).
 J. Wang, Z. J. Zhang and X.L. Gao: Theoretical Overview of Method Research on Informatization Promoting Enterprise Competitiveness, International Journal Of U-&E-Service, Science & Technology, Vol.6(2014)No.7, p.423-436.
 O.Nykolyuk: CONCEPTUAL PRINCIPLES OF COMPETITIVENESS OF ENTERPRISES, Management Theory & Studies for Rural Business & Infrastructure Development, Vol. (2/3) (2014) No.36, p.608-615.
 D. P. Baron: Private politics, corporate social responsibility, and integrated strategy, Journal of Economics Management Strategy, Vol.1(2001)No.10,p.7-45.
 A.J. Hillman and G.D. Keim: Shareholder value, stakeholder management, and social issues: What's the bottom line? Strategic Management Journal, Vol.22(2001) No.2,p.125-139.
 S. Sen and C. B. Bhattacharya: Does doing good always lead to doing better? Consumer reactions to corporate social responsibility, Journal of Marketing Research, Vol.2(2001) No.38,p.225-244.
 T. Swift and S. Zadek: Corporate responsibility and the competitive advantage of nations (Account Ability, Britain 2002).
 M. Porter: Competitive Advantage (The Free Press, America 1985).
 Information on: https://www.marketresearch.com/MarketLine-v3883/Haier-Electronics-Group-Strategy-SWOT-13565038/)
 Information on: https://www.haier.com/about_haier/xinwen/20200430_124304.shtml
 Information on: https://www.haier.com/about_haier/xinwen/20200426_123783.shtml
 Information on: http://imagehaiercom/uk/mediakit/brochures/201111/p020111122827661328667.pdf
 T.W. Lin: Haier Is Higher, Strategic Finance, Vol.6 (2009) No.91, p.41-49.
 B. D. Beal: Corporate Social Responsibility: Definition, Core Issues, And Recent Developments (America 2014).
 J. Shorthose and N. Maycroft: Understanding Creative Business: Values, Networks And Innovation (Farnham Gower, 2012).
 D. Rainey: Sustainable Business Development: Inventing The Future Through Strategy, Innovation, And Leadership (America 2006).
 J. R. DesJardins: Business, Ethics, And The Environment: Imagining A Sustainable Future, Upper Saddle River, Vol. 11(2007) No.6,p.93-124.
 J. Howells and J. Michie: Technology, Innovation, And Competitiveness (Edward Elgar, Britain 1997).
 K.Raphael: Globalisation and unequalisation: What can be learned from value chain analysis? Journal of development studies, Vol.2(2000) No.37,p.117-146.