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The Frontiers of Society, Science and Technology, 2021, 3(4); doi: 10.25236/FSST.2021.030405.

The relationship between CSR and firm competitiveness from technological development: A case study of the Haier Group


Yang Ma 

Corresponding Author:
Yang Ma

Shanxi Professional Colloge of Finance 030008, China


The concept of corporate social responsibility has attracted wide attention of people in recent years. It has put forward fairly higher requirements to the business. They do not only need to achieve its maximum profits, but need to contribute themselves to the development of the whole society. Based on these aspects, with the model of the value chain, this report will take the Haier Group as an example to illustrate its competitive advantages by analyzing its value chain firstly. And then demonstrate its performance in taking social responsibilities. Combining these aspects makes a discussion about the relationship between corporate social responsibility and firm competitiveness. So that to find a strong link between them.


relationship; CSR; firm competitiveness; technological development

Cite This Paper

Yang Ma. The relationship between CSR and firm competitiveness from technological development: A case study of the Haier Group. The Frontiers of Society, Science and Technology (2021) Vol. 3, Issue 4: 21-27. https://doi.org/10.25236/FSST.2021.030405.


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