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The Frontiers of Society, Science and Technology, 2021, 3(4); doi: 10.25236/FSST.2021.030414.

A Framework on Customer Involvement in Product Design on Product Family Platform: Customer Perspectives


Hui Li, Jinyan Sang, Chengdong Shi

Corresponding Author:
Hui Li

Business School, Shandong University of Technology, 12 Zhangzhou Road, Zhangdian, Zibo, Shandong, 255049, China


As knowledge workers, customers can be involved in product design on product family platform with customer knowledge to inspire product innovation ideas, design customization products and improve the success rate. Customer knowledge derives from customer needs and their contact with products. This paper analyzes customer needs with the method of PRE model and discusses customer knowledge on studying the cognitive factors within customer’s contact with products. Anchored on the platform of knowledge-intensive collaborative product family design, this paper presents the framework on customer involvement in product design by analyzing customer knowledge and comparing between enterprises and customers. The framework of product design intended for customers, collaborated with customers, and developed by customers, transforms enterprise dominating design into customer involvement design to fulfill the real needs and wants of customers.


product design, customer involvement, customer needs, customer knowledge

Cite This Paper

Hui Li, Jinyan Sang, Chengdong Shi. A Framework on Customer Involvement in Product Design on Product Family Platform: Customer Perspectives. The Frontiers of Society, Science and Technology (2021) Vol. 3, Issue 4: 93-104. https://doi.org/10.25236/FSST.2021.030414.


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